By Rose Onazi
In a bold move to boost Nigeria’s participation in the African Continental Free Trade Area (AfCFTA), the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) has kicked off an intensive training program in Lagos State for nano, micro, small, and medium enterprises (nMSMEs). The initiative aims to equip entrepreneurs with essential skills in packaging and branding, positioning them to compete on the continental stage.
The training, which began earlier this week, is part of SMEDAN’s broader strategy to enhance the competitiveness of Nigerian products in Africa’s newly integrated market of over 1.3 billion people. By addressing key weaknesses in product presentation, brand identity, and compliance with trade standards, SMEDAN seeks to empower local businesses to scale and export successfully.
Speaking on behalf of the Director General of SMEDAN, Mr. Tunde Oloyede highlighted the significance of the program. “We are not just training for local excellence — we are preparing Nigerian nMSMEs to become continental brands,” he said. “With the right packaging and branding strategies, our products can compete favorably across African markets and beyond.”
Hands-On Learning for Real-World Impact
The Lagos training sessions have been robust, featuring expert-led workshops, live product audits, case studies of successful African brands, and practical design labs. Topics covered include:
Designing packaging that meets AfCFTA export requirements
Developing culturally resonant and globally appealing brand identities
Leveraging e-commerce platforms with visual branding strategies
Exploring cost-effective, sustainable packaging solutions
Participants hail from various sectors such as agribusiness, cosmetics, food processing, and textiles. Many have lauded the program for its hands-on approach and relevance to current market challenges.
Nationwide Rollout Planned
Following the Lagos edition, SMEDAN has announced plans to extend the training to northern Nigeria in the coming weeks. This rollout underscores the agency’s commitment to inclusive economic growth and national capacity building.
The initiative is aligned with Nigeria’s broader trade facilitation policies under the AfCFTA and supports SMEDAN’s mission to stimulate, monitor, and coordinate the growth of the MSME sector.
About SMEDAN
Established to catalyze the development of Nigeria’s MSME sector, SMEDAN plays a vital role in promoting entrepreneurship through policy advocacy, capacity building, and enterprise support services. Its programs are designed to drive job creation, economic development, and poverty alleviation across the country.